The big news was revealed on April 26 at CinemaCon, in Las Vegas: 20th Century Fox  is licensing Kino Industries’ CtrlMovie technology for the studio’s upcoming film «Choose Your Own Adventure», based on the iconic 1980’s book series.

The patented technology will allow in-theater audiences to control the characters’ actions throughout the film using the app developed and created by Kino Industries. Depending on the audience’s choices, the film will have have a different plot, ending and sometime running time. This is the first film in a potential multi-film partnership utilizing this innovative technology. This news follows the announcement of a major investment by Aviron Capital, a Hollywood spin-off of Black Rock, the world’s largest investor.

Kino Industries’ CtrlMovie is an audience collaborative cinematic experience, originally founded in Zurich by Tobias Weber, and now based in Los Angeles. Pro Helvetia has funded in 2015 the development of the interactive content of CtrlMovie (see here) and profiled the project on various international platforms like GDC and Gamescom, or Filmfestival de Cannes and South By Southwest.