SWISSGAMES is initiated by Pro Helvetia, the Swiss Arts Council.

Guidelines for successful matchmaking

Matchmaking at GIFF 2017 © Jean Luc Andrianasolo

Matchmaking Cookbook

To Pro Helvetia's website


Matchmaking describes an active and targeted effort to bring together digital creation projects with investors, producers, publishers and others. In the context of an extremely competitive market, matchmaking had been proven to be a successful tool to help creative talents establish themselves in the field and find potential partners.

As Engagement Migros, closes a two-year Match-Making Module, the Migros Development Fund and Pro Helvetia are pleased to join forces to offer as many people as possible the fruits of the experience gained from this project. The accumulated know-how is now  available free of charge under the form of a «Matchmaking Cookbook», on Pro Helvetia’s website. This Cookbook will be helpful for any person interested in hosting matchmaking sessions within the fields of Interactive Media and Design.
As part of the «New models of collaboration – culture and economy» focus, Pro Helvetia will continue to develop the matchmaking format in the field of interactive media and extend it to design.




Upcoming maintenance work

The application portal myprohelvetia will be updated from 1.1.-7.1.2024. Due to these changes, open applications must be finalized and submitted via the current online portal ( by the latest 23:59 on 31 December 2023. Until this date, the deadlines and criteria outlined in the current guidelines and calls for applications apply. New applications can be created and submitted in the application portal as of 8 January 2024.